food truck marketing campaigns - experiential marketing trucks - advertising agencies for food trucksFood Truck Fatty

Using Food Trucks for Experiential Marketing Campaigns and Promotional Events

Posted On 10 Feb 2014 / 0 Comment

0 Comment

An example of a Mobile Marketing Vehicle for UGG Boots from Vending Trucks, Inc.

Food trucks have also been described as mobile billboards due to the amount of space available for graphic designs and to the fact that they are able to reach a wider audience since they are always on the go and changing locations. That is why food trucks have been used in recent years by different companies for “Experiential Marketing Campaigns”.

This is a form of guerilla marketing that brings the brand and product directly to the consumers. These campaigns are usually composed of a graphic covered truck, AV presentations being played, live hands-on product demos, food sampling, brand ambassadors ready to explain the product and answer any questions, and even games or other engaging activities.

Several food truck owners have started offering their services and menu for these kind of campaigns. Companies or food truck owners interested in this kind of street marketing events may get in touch with the various companies below. Just click on the company logo to get directed to their websites. You can also read more about Experiential Marketing at this NY Times article.